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ASICS Onitsuka Tiger

Directed by Juriaan Booij

Let us introduce you to ‘Fly the Flag’, the campaign launching ASICS’ eagerly-awaited debut of the new Onitsuka Tiger MEXICO 66 SD. Taking inspiration from the delegation shoe at the 1968 Mexico City games, the Mexico 66 SD is visualized in a bold and colourful style reflecting the vibrant decoration that characterized the games.

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